Bonaventure Memorials
Revenue Calculator
Prepared for Directors Investment Group. Adjust any input and watch the math update in real time.
The numbers, modeled live.
Adjust any input and watch the math update in real time. Every assumption is documented at the bottom of this section. Model your own scenarios, or load one of the three reference phases below.
Phase 1
~11% of network activated
500 homes, 200 cases/home
5% attach rate, 70 reps
5% attach rate, 70 reps
Phase 2
~33% of network activated
1,500 homes, 200 cases/home
10% attach rate, 70 reps
10% attach rate, 70 reps
Phase 3
~78% of network activated
3,500 homes, 200 cases/home
15% attach rate, 70 reps
15% attach rate, 70 reps
Pricing & Revenue Split
Set the retail price per scattering, then adjust the percentage each partner receives. Move any percentage slider and the others rebalance automatically so the split always equals 100%.
$1,200
Retail Price per Scattering (what the family pays)
Bonaventure
60%$720
DIG
20%$240
Funeral Home
20%$240
Splits always sum to 100% ($1,200)
Network Inputs
DIG network: 4,500 total
DIG team: 70 reps
NFDA 2023 avg: ~200 cremation cases per home.
% of cremation families presented with Bonaventure who say yes.
Projected Revenue
Total Network Revenue
$6M
combined annual revenue across all parties
Bonaventure
$3.6M
60%
DIG
$1.2M
20%
Funeral Homes
$1.2M
20%
Network Overview
Cremation families across network100,000
Families who choose Bonaventure5,000
Total monthly run rate$500K
Per Rep / Per Home
DIG revenue per sales rep$17,143
Revenue per partner home$2,400
Scatterings per home / year10
Our Assumptions (and Where They Come From)
Cremation Rate
61.9% nationally (2023)
Source: NFDA 2023 Cremation and Burial Report. Projected to reach 82% by 2045.
Families Who Leave Empty-Handed
~60% purchase no memorialization
Industry-reported figure across multiple funeral home operators.
Pricing Model
Three-way revenue share
Retail price per scattering shared three ways. Default: 60% Bonaventure, 20% DIG, 20% Funeral Home. All splits negotiable.
Attach Rate Range
1% to 15% (slider range)
No industry benchmark exists. Pet memorialization sees 5-15% attach once staff become comfortable presenting the option.
Cases Per Home
~200 cremation cases / year
Based on NFDA averages. High-volume metro homes may exceed 400. Rural locations 80-120.
Operational Capacity
Scalable fulfillment model
Bonaventure fulfills with trained regional teams under documented SOPs. No facility or capital buildout required.
A note on these projections: The three phases reflect a realistic adoption curve. Phase 1 assumes a focused launch. Phase 2 reflects broader rollout. Phase 3 reflects a mature partnership across most of the network. Every input is fully adjustable.
